We often ask:
“How can I make more money?”
Maybe that's the wrong question.
A better question is:
“What problem can I solve for more people?”
Because money often follows value.
If you solve a problem for yourself, you make your own life easier.
If you solve it for 100 people, you create something valuable.
If you solve it for millions of people, you can build something enormous.
Look at UPI.
The problem wasn't that people didn't have bank accounts.
The problem was the friction of moving money between people.
UPI made sending money as simple as scanning a QR code.
A frustrating everyday problem became almost invisible.
Or take Google Maps.
People already knew how to travel.
But finding the right route, estimating travel time, avoiding traffic, and discovering places were constant problems.
Google didn't create the need to travel.
It solved the problems around travelling.
That's the interesting thing about money.
You don't create value by simply building something.
You create value by removing friction from someone's life.
And the bigger the problem, the more people affected by it, and the more frequently they experience it, the greater the potential value.
But solving a big problem isn't enough.
You still need good execution, distribution, timing, and a business model.
That's why the question shouldn't simply be:
“What should I build?”
Instead, ask:
“What problem do people keep complaining about?”
“How many people have this problem?”
“How often do they face it?”
“How much does this problem cost them in time, money, or frustration?”
“And how much would they pay to make it disappear?”
Maybe making more money isn't really about chasing money.
Maybe it's about becoming better at solving problems that matter to more people.
Money is often just the scorecard.
The game is solving problems.